When Looking At Your Research Polls That Say People Will Vote "YES" For (Something), You Must Condider The "Holistic vs Analytical" Theory.

You always hear how politicians (Villaraiogsa included) refer to a poll that claims voters support (fill in the blank). For example, "Our research shows that voters will vote yes on a school bond to improve the schools." But then, you also hear about a poll that says voters would support raising the sales tax a little to help fix the traffic problems. And then there's the poll that says people would support a tax to "once and for all end gang violence." And people don't mind helping with some affordable housing and every other good idea that needs funding.

HOWEVER, I wonder on the survey it says anything like, "Would you support a bond to help fix the schools, plus ten other bonds and taxes on the ballot -- in addition to all the automatic fee hikes the city just imposed on you (DWP rate increase, trash collection fees upped 300% in two years, Prop S and all the State Props).

It's the difference between analytical vs holistic. Everyone would say "yes" to each and every one of these great ideas during a research poll. But I wonder if Viagraosa's dummy-team is un-dumb enough to do market research the Zuma Dogg/Deming way...at the holistic level.

Unless your survey includes listing all the bonds and taxes on the ballot during one survey -- AND THEN ASKING WHICH ONES THEY SUPPORT, I don't even want to hear about your inferior research.

(See Deming, Ries & Trout, Dogg)


Zuma@Mayor09.com
ZumaTimes.com