ZUMA DOGG RELEASES HIS "MASTER FILE" OF INNOVATIVE STRATEGY MATERIAL COMPLIED OVER THE PAST 15 YEARS!!!
CLICK HERE AND READ IT ALL TO EXPERIENCE YOUR OWN BREAKTHROUGH
(note: If you only read one thing ever by ZD, he hopes it is this.)
MEANWHILE...ZUMA DOGG PRESENTS, MARKETING STRATEGISTS (campaign strategists) RIES & TROUT!
Dr. W. Edwards Deming, Tony Robbins and "Ries & Trout" are the three most influential consultants (the team of "Ries & Trout" counting as one) in the legislative mind of Big ZD.
Al Ries and Jack Trout were the first authors/consultants to jump off the bookshelf, when I was just getting started in radio, and they have done more to shape my strategic thinking than anything else. They are international legends in the radio industry, and industry in general -- consulting the "who's who" of Fortune 500 companies and their brands including Proctor & Gamble and just about every top of mind brand that you can think of (or their competitor).
Their other books include, "Positioning: The Battle for the Mind", "Bottom Up Marketing", "Focus", "22 Immutable Laws of Marketing", Origin of Brands among other marketing staples.
Again, if you are reading this, ZD feels you will have a major strategy and creativity breakthrough after reading this material based on their concepts.
And not to name drop, but yes...ZD has spent numerous hours over the years interview Mr. Ries and Mr. Trout, on-air and in industry trade publications, and both authors are very pleased with this representation of their material, and what is about to be presented actually sent a HUGE wave throughout the radio and record industry to the point where it is now a given that these strategies are being implemented. Again, as you read this, I'm sure you will be able to apply it to your career, as well.
Ries website
Trout website
THE "22 IMMUTABLE LAWS OF MARKETING" (Based on the book of the same name):
by Al Ries & Jack Trout
1. THE LAW OF LEADERSHIP: It is better to be first than it is to be better.
2. THE LAW OF CATEGORY: If you cannot be first in a category, set up a new category you can be first in.
3. THE LAW OF THE MIND: It's better to be first in the mind than to be first in the marketplace.
4. THE LAW OF PERCEPTION: Marketing is not a battle of products, it's a battle of perceptions.
CLICK HERE FOR ALL 22 LAWS AND SUMMARY OF THE LIVE SEMINAR
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