Showing posts with label human awareness training. Show all posts
Showing posts with label human awareness training. Show all posts

Tuesday, April 27, 2010

HUMAN AWARENESS TRAINING BLOG: Marketing Strategy with "Marketing Warfare" Co-Authors Al Ries & Jack Trout

HAT: Human Awareness Training: "Dr. W. Edwards Deming, Tony Robbins and "Ries & Trout" are the three most influential consultants (the team of "Ries & Trout" counting as one) that I have come across in life. Before I ever heard of Deming or Robbins, it's was Ries & Trout who initially inspired me and set me on the HAT path."- HAT founder ZD

Al Ries and Jack Trout were the first authors/consultants to jump off the bookshelf, when I was just getting started in radio, and they have done more to shape my strategic thinking than anything else. They are international legends in the radio industry, and industry in general -- consulting the "who's who" of Fortune 500 companies and their brands including Proctor & Gamble and just about every top of mind brand that you can think of (or their competitor).

Their other books include, "Positioning: The Battle for the Mind", "Bottom Up Marketing", "Focus", "22 Immutable Laws of Marketing", Origin of Brands among other marketing staples.

Again, if you are reading this, ZD feels you will have a major strategy and creativity breakthrough after reading this material based on their concepts.

And not to name drop, but yes...ZD has spent numerous hours over the years interview Mr. Ries and Mr. Trout, on-air and in industry trade publications, and you can rest assured, both authors are very pleased with this representation of their material, and what is about to be presented actually sent a HUGE wave throughout the radio and record industry to the point where it is now a given that these strategies are being implemented. Again, as you read this, I'm sure you will be able to apply it to your career, as well.

THE "22 IMMUTABLE LAWS OF MARKETING" (Based on the book of the same name): by Al Ries & Jack Trout

1. THE LAW OF LEADERSHIP: It is better to be first than it is to be better.

2. THE LAW OF CATEGORY: If you cannot be first in a category, set up a new category you can be first in.

3. THE LAW OF THE MIND: It's better to be first in the mind than to be first in the marketplace.

4. THE LAW OF PERCEPTION: Marketing is not a battle of products, it's a battle of perceptions.

5. THE LAW OF FOCUS: The most powerful concept in marketing is owning a word in the prospect's mind.

6. THE LAW OF EXCLUSIVITY: Two companies cannot own the same word in the prospect's mind.

7. THE LAW OF THE LADDER: The strategy to use depends on which rung you occupy on the ladder.

8. THE LAW OF DUALITY: In the long run, every market becomes a two horse race.

9. THE LAW OF THE OPPOSITE: If you're shooting for second place, your strategy is determined by the leader.

10. THE LAW OF DIVISION: Over time, a category will divide and become two or more categories.

11. THE LAW OF PERSPECTIVE: Marketing effects take place over an extended period of time.

12. THE LAW OF LINE EXTENSION: There's an irresistible pressure to extend the equity of the brand.

13. THE LAW OF SACRIFICE: You have to give up something in order to get something.

14. THE LAW OF ATTRIBUTES: For every attribute, there is an opposite, effective attribute.

15. THE LAW OF CANDOR: When you admit a negative, the prospect will give you a positive. [This is an effective one, but council misuses it.]

16. THE LAW OF SINGULARITY: In each situation, only one move will produce substantial results.

17. THE LAW OF UNPREDICTABILITY: Unless you write your competitor's' plans, you cannot predict the future. [See Deming on how to adapt.]

18. THE LAW OF SUCCESS: Success often leads to arrogance to failure.

19. THE LAW OF FAILURE: Failure is to be expected and accepted.

20. THE LAW OF HYPE: The situation is often the opposite of the way it appears in the press.

21. THE LAW OF ACCELERATION: Successful programs are not built on fads, they are built on trends!

22. THE LAW OF RESOURCES: Without adequate funding and idea won't get off the ground.

ARE THESE GUYS GREAT, OR WHAT!!! And they are so bitter and cantankerous, just like ZD from being so aware of all the mistakes and we just can't believe these big corporations keep making them, and to me, these guys are a comedy duo!!!

Here are notes from Al Ries' "22 Immutable Laws of Marketing" seminar in NYC at the Doral Hotel (10/26/93):

PREVIOUS POSTS FROM THE HUMAN AWARENESS TRAINING BLOG:

NOW STREAMING: Dr. W. Edwards Deming on How To Fix A Broken System (Like L.A. City Hall) - INTRODUCTION to Qualtiy Management (Part 1)

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Monday, April 26, 2010

YouTube VIDEO SEMINAR: TONY ROBBINS - LIVE (Now Embedded at Human Awareness Training Blog)

Here are Parts 11-18 from the TONY ROBBINS - LIVE. Parts 1-10 were embedded here (including an introduction by Bill Clinton who has been using Tony since Bill was President.)

Tony is making a RARE Southern California appearance in Long Beach, July 29-Aug 1. If you can afford the $600, you should absolutely treat yourself to this phenomenal event. FORGET TRYING TO CHANGE A THING...it'll just be the biggest BLAST you've probably ever had.

Here's a small sample experience, but it's kinda like watching a Pink Floyd or Springsteen video, as opposed to being at the stadium. ALL YOU HAVE TO DO IS WATCH, HOWEVER, and you WILL RECEIVE THE BENEFIT OF THE SEMINAR VIA THESE YouTube EMBEDDED VIDEOS.

Previously, people would pay $1000, or more for bootleg copies of videos dubbed over so many times, you could barely see through the static. So this is quite a treat from my former '90's self. I feel 15 years younger, already!
















http://HumanAwarenessTraining.com
Remember to put your HAT on your head!
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YouTube VIDEO SEMINAR: NLP Co-Founder RICHARD BANDLER ("The Best of Bandler") - Human Awareness Training

Welcome to the Human Awareness Training Blog. Here are some of the videos I liked best that I found on YouTube, so far, featuring NLP Co-Founder Richard Bandler. As you watch this YouTube video seminar, keep in mind as he is telling stories and explaining whatever processes you are not interested in hearing and learning about, his words are strategically crafted to unleash these processes in your own mind as you watch. I hope you enjoy this guy as much as so many others have. And remember what Steve Perry once said...

What is NLP?


NLP in Education


Why don't people focus more on happiness?


Good Richard Bandler TV Interview on London TV:


LIVE Footage 1:


LIVE Footage 2:


Modeling Strategies of Creative People:


Good Interview with NLP Co-founder Richard Bandler:


HumanAwarenessTraining.com
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Thursday, April 22, 2010

Introduction To NLP (Neuro Lingustic Programming) - You Need To Read This Before We Move On...

This first post lays the foundation for future posts.

So, to those of you committed to higher levels of awareness and unleashing your maximum performance potential (and everybody has one), sans fanfare and introduction...just read this. No need to ask questions as to why I am posting this, or what this all means. Just read it and you will understand the foundation of HAT. If you simply read it one time through, you may notice your own creative breakthrough unleash immediately. (Start carrying a note pad.)

START HERE:

"Introduction to Human Awareness Training (HAT)"

Have you ever consciously decided you were going to quit a bad habit or go on a diet or try to start a project and no matter how hard you tried, it just didn't work There's one reason and one reason only: You have not convinced your subconscious mind. In other words, you have not re-programmed your mind.

Just like a computer, you have to replace the old, undesirable program (behavior) with a new, desirable program (behavior).

If you decide you want to eat less fattening food, your subconscious won't let you until you replace it with healthier food. That's why simply reducing food intake is never effective in the long-run.

This is the only thing you need to know to bring about change in your life. It is what we program into out subconscious that directs out life and out universe and this is how all health, wealth and affluence is created.

Keep in mind, the television programs, movies and commercials we watch; the music and lyrics we listen to; what we read; the conversations we have; and our own thoughts internal dialogue (thoughts) all contribute to the computer program we continually run through our subconscious mind. (No need to go to the movie theater, we are all directors of the movie we constantly produce and view in our mind.)

That's because everything you experience (sight, sound, smell, taste, touch and feelings) are recorded in your mind's subconscious. (Your permanent memory bank.)

It works just like a video camcorder, recording everything you experience through your senses onto the "film" (your subconscious mind).

And although you may not be able to consciously remember every bit of information recorded in your memory, your subconscious does; and makes constant reference to it twenty-four hours a day, seven days a week, behind your conscious' back.

Even while you sleep, then dreams you have at night are merely your subconscious mind in action, "out to play," while your conscious rests, "off duty."

It is the subconscious mind that is actually responsible for our feelings, behaviors and actions; and your subconscious controls the thoughts and decisions that shape your life.

Your subconscious is an instinctive mechanism, responsible for allowing your instinctive wisdom and knowledge to flow freely through you.

If your subconscious could flow freely through you, all the time, without distraction -- your mind and body would be in a consistent state of congruence and your actions would always support your emotional needs and desires.

They key to accessing the higher levels of awareness, allowing us to function at out peak, is to have the conscious mind in congruence with the subconscious.

This state of congruence is achieved by replacing old, un-empowering thoughtsbeliefs and behaviors with new, empowering thoughts, beliefs and behaviors.

This is a simple process your mind can go through, just like turning a light switch from the "off" position (old, un-empowering belief) to the "on" position -- allowing your new, empowering belief to stay "on" and flow freely through your mind; and just like turning on a switch, once you turn it on, it stays on and allows energy to flow freely.

The good news is that it is easy to condition your mind to allow your conscious and subconscious mind to work in congruence, by directing your thoughts toward positive, empowering beliefs.

For example, allow your conscious to take a break ad let your subconscious come to the forefront of your mind's eye, allowing you to freely access your higher state of awareness. The state of awareness that unlocks your instinctive knowledge and creativity and triggers your body to take the actions that empowers you to achieve your goals and outcomes.

Now, think of a habit or behavior your want to change; or an outcome or goal you would like to achieve...and simply look at a picture of it in your mind as you would be transformed. Visualize it in your mind. And you can do that. If I say, "think of a yellow flower," I'm sure you have already pictured/visualize a yellow flower in your mind.

To help you move toward your goal and transformation, next time you get home from work, or on the weekend, instead of turning on the TV and channel surfing and going into a trance...DO SOMETHING ELSE!

The term, "trance" is a term you know from self-hypnosis. And when you study NLP/HAT/hypnotherapy, you will learn watching TV puts you into a trance (literally).

And you go into trance all the time without knowing it. For example, when you are driving down the street, your body is steering, your foot is braking and accelerating and you are constantly reacting to other other cars and signals around you, but you aren't consciously thinking about each action You daydream, talk to the person next to you, listen to the radio, look around with your conscious mind; while your subconscious mind is in control of the driving process at a subliminal level.

Ever been driving down the freeway and you are in such a trance you fly past the exit you pass by every day? (TRANCE!)

Two thirds of the time you watch TV you are in trance. Advertisers know this. Ever notice how hungry you suddenly get every time a Burger King or Domino's commercial comes on the screen? That's because advertising agencies know the sight of that flame broiled whopper or dripping saucy cheese triggers your appetite mechanism. (As I just did with this example...quick, grab a protein powder shake!)

So advertisers know how to control and manipulate your thoughts, feelings, behaviors and therefore actions; and you allow them to constantly manipulate them at the subconscious level, with no guard at the gate.

Try to start to become more aware of all the messages you take in throughout the day in the media (programming and advertising); the words you use; the conversations you have; and where you are focusing your thoughts. If you want to produce a different result, you have to change your thoughts.

THERE! You've just been HYPNOTIZED, but in a good way, and it's too late now! No need to thank me. (Enjoy the breakthrough you will now automatically experience without having to think about it again.) And if you think it was unethical, it's only words! (Too bad they were designed to hypnotize you! But it's not like I put something in your drink.)

More content toward this goal will be posted here next time. When I started getting into this material in the 90's it was before the internet and if you told me I could program a round the clock network of "self-help" material (to coin the phrase), it would have been the best thing ever.

WELL...now we can all do it. So consider this a new cable TV network for the self-help/management programming. (If Kelsey Grammer can have his own network for his nutty crap, so can ZD!)

http://HumanAwarenessTraining.com
Remember to put the HAT on your head.
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